Fun fact: Pinterest reported 431 million monthly active users in February 2022

That’s a LOT of potential for finding new clients and customers. This powerful search engine (it’s like a prettier version of Google) is a dream marketing tool for creative business owners!

Adding Pinterest to your marketing strategy can help you drive large amounts of new traffic to your existing products and/or content. Plus, Pinterest is less interactive than traditional social media platforms (like Instagram and Facebook) so you don’t have to be as “social”.

Not sure if Pinterest is for you? Take the quiz right here!

8 Pinterest Marketing Strategies for Creative Business

Pinterest is the perfect tool for creative business owners who already have killer content (think blogs, tutorials, youtube videos, or product links) that needs to be seen by more fans and potential clients. So let’s get into it. Here are 8 Pinterest marketing strategies to implement today:

The 2020 holiday season was a HUGE learning experience for me as a cookie baker. And yes, spoiler alert - I made $25,000 in sales in about two months. This experience taught me so much about running a creative business online!

While I had an incredible amount of organic sales, I also learned some tough lessons. In this post, I am sharing my story - the good, the bad, the ugly. I want to share the mistakes I made (and could have avoided) - so you can enjoy your growth more sustainably and profitably.

Pinterest is the social media platform you think of for finding new recipes and art projects, right? Well, you’re not wrong, but there’s SO MUCH MORE to Pinterest. 

First of all, Pinterest isn’t technically even a social media platform. It is actually a powerful search engine (think Google with a prettier interface and a highly visual search feed).  

Chances are, you’ve casually used Pinterest but didn’t realize it could be a strategic marketing tool used to attract your dream clients. Or maybe you are using Pinterest for your small business, but you need some tips on how to grow the RIGHT audience. 

No worries - we will dig into the power of Pinterest, how to use it successfully, and what you need to strengthen your online presence as a whole. Read on, friend. We’re about to cover it all! 

Maybe you’ve been on Facebook forever, but you didn’t realize that it was THE social media best suited for growing your business (until you took my quiz, that is!). Well, now it’s time to get down to business and start using Facebook to its fullest potential. 

Uhh, but how does one do that exactly?!

If you’re passionate about what you do (and create!) but not necessarily pumped about spending a ton of time promoting yourself online, Facebook is for you. After all, it is the biggest and most widely known and used social media platform in the world. It’s time to simplify and streamline your marketing processes while magnifying your results. Let’s do it!

You know Instagram is a powerful marketing tool, but maybe you're stressed about switching from using it for fun to creating content that attracts your dream clients. Or maybe you're using the app for your small business already, but you need some tips on how to grow the RIGHT audience. Either way, you’re in the right place!

Today, we will dig into the power of Instagram, how to use it successfully, and what you need to strengthen your online presence as a whole. Let’s do it!

You need a Pinterest marketing plan… or so they say.

Let me guess? You’re a freelancer or creative business owner with a few thousand things on your to-do list already. You love your products or services, and you’re excited to get them into the hands of more customers. You just can’t quite figure out how. “They” keep saying you need to share on Pinterest more. But what should you post? Also, when and why?

In this 6 step guide I’ll talk about the importance of an actual Pinterest Marketing Strategy (versus randomly pinning when inspiration strikes), explain how to create your plan, and provide a VERY useful bonus you can download and use!

Fun story, last year I QUADRUPLED my sales in November and December using only organic marketing (mostly Instagram and email) and NO paid advertising!

It's kind of crazy to think about in hindsight, but when I went over the numbers and reflected on the holiday season in 2020 there were four main things that jumped out at me... and I'm making a blog post so that YOU can 4x your handmade product sales too.

For creative business owners, a solid marketing plan can be the difference between a decent holiday season & an epic kickstart to your best year yet! With a little planning, you can attract new customers, showcase your amazing products, & increase your sales. Learn how I did 4x my normal sales in the last 2 months of 2020.