How to Validate Rich Pins for Your Pinterest Account
Hello fellow freelancers, business owners, and agency owners! You may have stumbled across this blog post because you’re finally setting up your Pinterest Business Account (go you!) but you’re feeling a little overwhelmed about all the steps to get it going (it’s a little scary)…
As a busy entrepreneur, your goal is to use Pinterest as a tool to send leads to YOUR website – So you can sell your products, services, or offers. Pinterest is an excellent way to do this! Pinterest is not just another social networking site. It is also a highly targeted search engine and advertising tool that you can use to grow your business and blog.
But before you dive into your Pinterest strategy, you want to enable those rich pins so your Pins stand out and send the max amount of traffic to your site! Don’t worry, it might seem intimidating, but it’s really super simple. I’ll walk you through and you’ll be done in under 5 minutes!
PS Are you absolutely brand new to the Pinterest game? If you’re looking for all the steps to getting set up for success, check out the Pinterest Profile Checklist. It’s a totally free resource with all of the steps to getting started on the platform.
Pinterest Profile Checklist
It’s the Checklist I wish I’d had when I started marketing on Pinterest, and it’s yours for free!
What are Rich Pins?
Rich Pins provide additional information about your pins (images, videos, products, and articles) on Pinterest. There are four types of Rich Pins and they all come with their own perks:
Recipe rich Pins add a title, serving size, cook time, ratings, diet preference and a list of ingredients to recipes that you save from your site.
Article rich Pins add the headline or title, the description and the author of the article or blog post from your site.
Product rich Pins include the most up-to-date pricing, availability and product information right on your Pin.
App Rich Pins have an install button so people can download your app without leaving Pinterest.
Each of them contains specific information about the content of that pin, such as ingredients for recipe pins, product pricing and availability for product pins, and author information for article pins.
Benefits of Rich Pins for Businesses
Enabling rich pins on your business Pinterest account opens up a world of opportunities. Here are just some of the benefits:
Improved engagement: Rich Pins provide users with more information about a pin, which can increase engagement rates on your pins.
Increased traffic: Rich Pins allow users to click directly through to your website, which can lead to increased traffic to your site.
Better insights: By enabling Rich Pins, businesses have access to more data that can help them optimize their content strategy and reach their target audience.
Create a Pinterest Business Account
Quick side note: If you want to use Rich Pins to send more traffic to your website, generate new leads, and increase your sales, the first thing you need to do is create a Pinterest business account.
Log on to Pinterest.com and click “sign up”
Fill in your info to create a new account
You can also convert your personal account to a business account – Just make sure you clean up those old “wedding inspiration” and “holiday recipes” boards by making them private. The goal for your business account is to know your audience and stay on topic! In other words: Give the people what they want.
Pinning for personal use is fun, but Pinning for business is all about delivering high-quality content to the right people. Fun fact:
According Pinterest’s business page – 85% of weekly US Pinners have made a purchase based on Pins from brands! That means users are not only looking for solutions, but they are ready to buy! This is HUGE for small business marketing. You have an incredible opportunity to provide value and win over new dream clients!
How to Enable Rich Pins on Your Business Pinterest Account
Now that you know the benefits of Rich Pins, let's dive into the steps for enabling them on your Business Pinterest account:
Step 1: Go to Pinterest’s Developers page.
Step 2: Scroll down to the “Rich Pins” section and select the type of Rich Pin you want to enable.
Step 3: Add the required metadata to your website. You will need to add meta tags to your website's HTML code for each type of Rich Pin you'd like to enable.
Step 4: Validate your Rich Pins. Use the Rich Pins Validator to ensure that your Rich Pins are properly formatted and linked to your website.
Once you have completed these steps, your Rich Pins will start appearing on Pinterest. If you encounter any issues during the process, Pinterest's Help Center provides detailed instructions and additional resources for troubleshooting.
Congrats! You did it! I told you this step was easy. You’re on your way to increasing your traffic, generating more leads, and making more sales with Pinterest.
Not sure what to do next? Grab the Pinterest Profile Checklist and get all of the steps to setting up your Pinterest account.
How to make consistent sales from Pinterest traffic
Now that you have Pinterest Rich Pins set up, you might be wondering how you can actually make sales with this platform. It’s a legit question. Thank you for asking…
Make a strategy!
Sadly, winging doesn’t work… or sometimes, if you’re super lucky, it DOES work and you’re stuck wondering how to do it again! Definitely check out these great Pinterest strategies! (link to: https://www.ashleygreeno.com/blog/8-pinterest-marketing-strategies-for-creative-business)
Create beautiful pins
Pins that perform best tend to be bold, beautiful, and clear. Pinterest users have a lot of options fighting for their attention. To stand out it needs to be crystal clear what you’re offering. Don’t forget to add your branding too!
Write killer captions
Beautiful pins will grab their attention, but a great caption will get the click and the save. The perfect caption starts with a HOOK to grab the reader’s attention, contains relevant keywords to help the algorithm categorize the post, and ends with a call to action (“click to read more” or “save for later”).
Use good keywords
This takes a bit of research, but think about this from your customer's perspective. What are THEY searching for? What words are THEY using? 3-5 keywords are a good place to start and can often be re-used in most of your pins. You can also add them to board descriptions and your bio to make your account more searchable.
BE CONSISTENT
If you can only commit to 1-2 pins per week right now, that’s totally fine. Eventually, you’ll increase that number (or outsource to a Pinterest pro) but start where you can and stick to it. Remember, Pinterest is a search engine so your content library will grow over time and views will increase!
You’re well on your way. Enabling Rich Pins on your business Pinterest account has numerous benefits that can help your business attract new customers, increase engagement, and drive traffic to your website. With a little bit of effort, you can take advantage of this powerful feature and start reaping the rewards. Good luck on your marketing adventures!
