December social media content ideas: Marketing for freelancers, service providers, and creative business owners

Nov 23

Need help creating posts for your social media and holiday promotions? You’re in the right place!

Creating content (aka posting on social media) can feel like an overwhelming (and never-ending) chore for creative business owners. If you are a freelancer, photographer, baker, artist, florist, hair stylist, or creative entrepreneur you probably have a long to-do list — and sometimes social media marketing just doesn’t make it to the top of the list… especially during busy holiday seasons.

That’s why I started this monthly series! I put together 20+ content ideas every month to help you plan your social media marketing in no time at all. This list can inspire your email marketing, Instagram, and Pinterest marketing. (Need even more ideas? Check out the November Content Ideas.) These content planning ideas help remove the stress and overwhelm from marketing your business. Use the content ideas to inspire your posts for the month!

Marketing is more important than ever during the holidays. If you’re a service provider, now is the time to fill up your client calendar for the rest of the year (and start of next). If you’re a product-based business — it’s time to SELL! Use these prompts to create a month of engaging content that helps you sell more products (or services).

Still need help with your social media content planning… Use my simple content creation system to plan out the whole month in just an hour or two!

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Social media is more of a long-term marketing strategy. If you need clients ASAP, check out these 10 strategies for booking clients right now. Download it for free!

10 ways to book clients fast

December Content Ideas for Creative Business Owners

#writeabusinessplanmonth
1st - National Pie Day
4th - National Cookie Day
11th - National App Day
13th - National Cocoa Day
16th - Ugly Christmas Sweater Day
18th - First Day of Chanukah
21st - Winter Solstice
25th - Christmas
26th - Boxing Day
31st - New Year's Eve
Share a coupon or holiday special.
Tip of the day: Share a tip or special tradition w/ your followers!
Remind your audience about holiday order cutoffs & ship dates.
This or that: holiday edition. Gingerbread or sugar cookies?
Share a testimonial/ customer review for social proof.
Share your holiday schedule. and time you plan on taking off.
Do an annual recap of your best performing posts and reels.
Share a goal for 2023.
Let your clients know how thankful you are for them and their support!
Re-introduce yourself - #fridayintroduction Pop in and tell everyone who you are and what you do!
Share ways to work with you (don’t assume people know - reminders are always helpful)
Share a favorite holiday tradition or recipe.
Share a free & valuable resource that you created.
Share a fun meme or gif trend — bonus points if you can make it relevant to your niche (like this)

Hopefully you’re feeling inspired… awesome! Next step - TAKE ACTION. Choose ONE platform and create for the entire month using this list as inspiration.

More marketing tips and tricks

Be honest. How are you feeling? Inspired by this list of options? Overwhelmed by all posts you still need to make? (No wrong answers. Content planning is super helpful in the long run, but can feel a little daunting at first!) Here are my best tips for getting started:

Get clear about your goal. WHY are you even marketing on social media? Your goal could be to create a community, become a well-known expert in your field, educate followers in your niche, or connect with potential clients.
Remember that social media marketing is a long-term strategy. If you need clients FAST, try my Booking Magic templates.
Just start! Even if you can only commit to 1 post/ week for now… start creating and see what sticks!

Need to book your first (or next) client FAST?

You want to book clients consistently, but you’re absolutely sick of trying to keep up with social media trends… and you don’t have the budget for ads or the time to wait for long-term marketing strategies. Check out Booking Magic, a collection of my highest-converting email templates — designed to help you turn cold leads into paying customers… fast! It’s the ultimate system to help you launch or level-up your service based business in 10 days or less. No social media content plans or paid ads needed.